SalesForecasting.com was founded in 1996 and since then has worked with many companies via training courses and specific consulting projects focused on improving the company forecasting process, especially the conducting of forecasting audits.

The founder of the company is Kenneth B. Kahn, Ph.D. (BIE, Georgia Institute of Technology; MSIE, Virginia Polytechnic Institute and State University; Ph.D. in Marketing, Virginia Polytechnic Institute and State University).  Dr. Kahn is a Professor and Avrum and Joyce Gray Director of the Burton D. Morgan Center for Entrepreneurship at Purdue University.

Dr. Kahn's teaching and research interests concern product development, product management, and forecasting of current and new products. He has published in a variety of journals, including the Journal of Product Innovation Management, Journal of Business Research, Journal of Forecasting, Journal of Business Forecasting, Marketing Management, and R&D Management.  He also is author of the book Product Planning Essentials (Sage Publications) and New Product Forecasting: An Applied Approach (ME Sharpe), and is editor of the PDMA Handbook on New Product Development (John Wiley and Sons).

Prior to joining the faculty of Purdue University in 2008, Dr. Kahn was co-founding Director of the University of Tennessee's Sales Forecasting Management Forum, which emphasized education and research in the areas of demand forecasting and market analysis, and was the Director of Georgia Tech's Marketing Analysis Laboratory. 

Dr. Kahn's industrial experience includes serving as an industrial engineer and project engineer for the Weyerhaeuser Company and a manufacturing engineer for Respironics, Inc. He has consulted with and facilitated benchmarking sessions with numerous companies, including 3M, Amgen, Biolab, Cargill, Coca-Cola, ConAgra, Enterasys Networks, Hanes/L'eggs, Hewlett-Packard, Honeywell, Johnson & Johnson, Motorola, Nabisco, Pharmavite, Schering-Plough, and Xerox.